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Email Content: Poultry Industry News, Comments and more by Simon M. Shane

Perdue Introduces Chix Mix as a Promotional Initiative


In order to promote the Perdue policy of “no antibiotics ever” the Company created Chix Mix as a human snack. Perdue claims that the product is analogous to diets fed to chickens that is somewhat of a stretch, with an emphasis on the absence of antibiotics.  Chix Mix comprises corn, wheat puffs and edamame. 


The promotional endeavor is aimed at strengthening the image of Perdue as a producer of chickens raised without antibiotics.  The program is intended to differentiate Perdue from Tyson Foods that is now labeling product as “no antibiotics important to human medicine” a decidedly squirrely claim that will result in consumer confusion.

Copyright © 2024 Simon M. Shane