In order to promote the Perdue policy of “no antibiotics ever” the Company created Chix Mix as a human snack. Perdue claims that the product is analogous to diets fed to chickens that is somewhat of a stretch, with an emphasis on the absence of antibiotics. Chix Mix comprises corn, wheat puffs and edamame.
The promotional endeavor is aimed at strengthening the image of Perdue as a producer of chickens raised without antibiotics. The program is intended to differentiate Perdue from Tyson Foods that is now labeling product as “no antibiotics important to human medicine” a decidedly squirrely claim that will result in consumer confusion.