According to USDA-FAS-GAIN Report TH2024-54 released on September 4th, Thailand will increase production of broiler meat by 2.6 percent to 3.58 million metric tons. Of this volume 33.2 percent will be exported, up 3.5 percent from 2024 and amounting to 1.19 million metric tons. Exports are mainly destined for Japan and the E.U.
Domestic consumption, assuming a population of 72 million plus a vibrant tourist industry that has recovered since the COVID years will attain 33.1 kg (72.8 lbs.) per capita.
Producers in Thailand have benefited from declining feed costs. Available labor at relatively low rates is especially beneficial for manual further-processing for specialty markets.
Production in Thailand is challenged by periodic resurgence of HPAI. The industry has now recovered from severe losses in 2023.